MRF Rainday

Every year, the tyre manufacturing company - MRF publishes its predicition in the Times Of India for the start of the monsoon in Mumbai. This is popularly known as "MRF Rainday". Their idea is that people should change to MRF tyres before the MRF Rainday to ensure that their vehicles are geared for the monsoon. Great idea, except for the fact that the MRF Rainday prediction falls flat on its face every single year! :-) If the rain does not arrive even on the MRF Rainday, their ad slyly changes to announce, "You still have time to change to MRF tyres!!" Very clever ain't it?

This year too, MRF has been predicting "Rainday" in the TOI. The Rainday this year is June 4th. And as their luck would have had it, rains have hit Mumbai much before that!! Its funny because MRF has taken this in their stride and termed the rains as "passing showers". MRF Rainday still remains at June 4th, their advertisement screams!

However, proper monsoon has hit Mumbai as early as May 30th. And who better than Times of India to announce the arrival of monsoon. Hehe....

Monsoon sets over Mumbai; heavy rains predicted

So, as is the tradition, MRF Rainday has failed again! I think its best that MRF stick to what they do best - maufacture tyres rather than playing weatherman! C'mon, the Weather Bureau has been in the weather predicting business for decades now and they still haven't got it right ;-)